It’s Not Just a Look – It’s Who We Are

A lot can change in 20 years! In 1999 gas cost only $1.17! But gas prices aren’t the only things that have changed in the last 20 years, Daffan has as well. When Daffan Cooling & Heating began in 1999 our goal was simple: do a great job & be recognizable. Thanks to your loyal patronage & our hardworking team we did just that, but we are always striving for more. As we began thinking bigger & better we knew what we wanted the heart of our company to be. We want team members who have strong, traditional family values, a servant’s heart & the best outcome for their client in mind. However, looking at our current image, the visual image, it didn’t seem to match who we had become.

You may be thinking, “Why change a good thing?” We thought the same thing initially, but upon researching the topic further we found that many companies have changed their look. Depending on the age of their logo, industry trends or the message they want to tell there comes a need for change. Take Google for example! Google has changed their logo quite frequently. They remain the same company we know & greatly appreciate when we want to know things like how much gas cost in 1999. We felt our logo no longer represented the message we want to tell. Our logo changed slightly over the years, but it couldn’t keep up with who we’d become. We were ready to complete the evolution of Daffan.