It’s Not Just a Look – It’s Who We Are

Friday, February 1st, 2019

A lot can change in 20 years! In 1999 gas cost only $1.17! But gas prices aren’t the only things that have changed in the last 20 years, Daffan has as well. When Daffan Cooling & Heating began in 1999 our goal was simple: do a great job & be recognizable. Thanks to your loyal patronage & our hardworking team we did just that, but we are always striving for more. As we began thinking bigger & better we knew what we wanted the heart of our company to be. We want team members who have strong, traditional family values, a servant's heart & the best outcome for their client in mind. However, looking at our current image, the visual image, it didn’t seem to match who we had become.

You may be thinking, “Why change a good thing?” We thought the same thing initially, but upon researching the topic further we found that many companies have changed their look. Depending on the age of their logo, industry trends or the message they want to tell there comes a need for change. Take Google for example! Google has changed their logo quite frequently. They remain the same company we know & greatly appreciate when we want to know things like how much gas cost in 1999. We felt our logo no longer represented the message we want to tell. Our logo changed slightly over the years, but it couldn’t keep up with who we’d become. We were ready to complete the evolution of Daffan.

“Are you changing because you have new owners?” No! That part we definitely did not want to change. Tom & David will continue leading our Daffan team as they have all these years. When you call our office, you will still speak with the same amazing professionals. The same Technician who has visited your home numerous times over the years will continue to serve you. Our team will remain the same & continue to be committed to providing the same phenomenal care as we have for the last 20 years.

“When will we start seeing your new logo?” You will begin seeing our new logo beginning February 1st! The new design will be visible more & more as we work to change our vans, billboards, & other printed materials. It will take some time so stick with us!

We hope you will love our new design as much as we do. For us, it communicates the heart of our company: to be “Your Home’s Best Friend!”. We look forward to serving you for another 20 years and beyond.

What do you think about the new look? We would love to hear from you. Visit our Facebook page, leave us a review on Google or shoot us an email. Of course, if you need help with your air conditioning & heating system we are available 24/7! Call us anytime!

Sincerely,
David Daffan